JULIANA ROJAS -Creator & Designer-

Juliana Rojas, designer and founder of Gabbita, was born in Bogotá, Colombia and is the eldest of four children. Her earliest dreams were fairytalesque fantasies of fashion and beauty. While growing up in Colombia, she challenged herself as a hobby to create a different style daily with a central theme of sophistication, femininity and sensuality.

Juliana grew up observing her two grandmothers use their artistic talent to create beautiful garments made of the finest materials Colombia has to offer. This amazed Juliana in later years because neither she nor her grandmothers considered what they were doing to be the work of luxury fashion designers - it was simply a utilitarian task. 
However, fashion would remain simply a hobby and a dream for Juliana instead pursuing a more practical path earning a Legal degree, practicing family law. Her desire for a new adventure led her relocating to the United States where she became surrounded by many cultures and endless styles from around the world. It would not be long before she would fall in love, marry and embark upon her greatest creation- her daughter Gabriella. Motherhood filled her heart with love and soon thereafter it was revealed; her childhood dream was still there demanding to be recognized- Gabbita.

Gabbita is now a label, the living dream of Juliana Rojas. She is able to share her creativity as a designer turning her artistic thoughts into wearable art. Juliana’s designs are produced by women from her native Colombia, whose skills similar to her Grandmothers have been passed down from generation to generation. What has been a tradition in many lives of Colombian women has become an art form that allows these women to support their families while sharing a beautiful piece of Colombia.

Gabbita is authentic, luxurious, and showcases the sophistication and unrivaled elegance of any woman who wears it. It is Juliana’s belief that being unique is not an excuse to loose touch with the original form designers are blessed with, the body. Her passion is to design for those wishing to illuminate their beauty in her creations.