lunes, 28 de febrero de 2011

Fashion Show Benefitting the Michael Bolton Charities INC



GABBITA was honored to take part in the Michael Bolton Charity event hosted at Ojai Valley Inn and Spa in Ojai, California.


Founded in 1993, the Mission of The Michael Bolton Charities, Inc. is dedicated to two critical areas: (1) The assistance of children and women at risk and, (2) Through education and effective programs, create social awareness to broaden horizons and expand opportunities for youth across socioeconomic and multicultural lines.

Gabbita showcased their Spring line of both Noche and Swim. Swim was featured poolside with chill house music playing in the background, while ladies enjoyed their after yoga brunch! Noche was featured at the cocktail reception while guest were mingling and bidding on auction items. Both events were a hit and special orders were placed for new Gabbita clients! Gabbita donated a portion of sales that evening to the charity, in addition to gifting VIP guest with a Gabbita handbag, and the donation of a auction item. Gabbita is extremely committed to giving back to our community and honored we could be apart of the Michael Bolton Charities! 

“I had a wonderful time shooting your event at the Hotel Figueroa. Your line is amazing~! ” 




Ning Deng, Model in a Noche Dress "Cecilia"



JULIANA ROJAS -Creator & Designer-

Juliana Rojas, designer and founder of Gabbita, was born in Bogotá, Colombia and is the eldest of four children. Her earliest dreams were fairytalesque fantasies of fashion and beauty. While growing up in Colombia, she challenged herself as a hobby to create a different style daily with a central theme of sophistication, femininity and sensuality.

Juliana grew up observing her two grandmothers use their artistic talent to create beautiful garments made of the finest materials Colombia has to offer. This amazed Juliana in later years because neither she nor her grandmothers considered what they were doing to be the work of luxury fashion designers - it was simply a utilitarian task. 
However, fashion would remain simply a hobby and a dream for Juliana instead pursuing a more practical path earning a Legal degree, practicing family law. Her desire for a new adventure led her relocating to the United States where she became surrounded by many cultures and endless styles from around the world. It would not be long before she would fall in love, marry and embark upon her greatest creation- her daughter Gabriella. Motherhood filled her heart with love and soon thereafter it was revealed; her childhood dream was still there demanding to be recognized- Gabbita.

Gabbita is now a label, the living dream of Juliana Rojas. She is able to share her creativity as a designer turning her artistic thoughts into wearable art. Juliana’s designs are produced by women from her native Colombia, whose skills similar to her Grandmothers have been passed down from generation to generation. What has been a tradition in many lives of Colombian women has become an art form that allows these women to support their families while sharing a beautiful piece of Colombia.

Gabbita is authentic, luxurious, and showcases the sophistication and unrivaled elegance of any woman who wears it. It is Juliana’s belief that being unique is not an excuse to loose touch with the original form designers are blessed with, the body. Her passion is to design for those wishing to illuminate their beauty in her creations.

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Our creative team has made a commitment to utilizing only the highest quality materials and fabrics. Each design will incorporate a handmade feature that symbolizes the "Gabbita Collection."

Gabbita's fashion has principal offices in North America, but collaborates with artisans in Colombia, South America. Our diverse international team embodies a wide range of talent, knowledge and expertise which gives Gabbita's fashion it's unique appeal: a look that is fresh, original and complimentary to your preferred style.